India's largest private bitumen player - Agarwal Industrial Corporation, despite being at the helm, was stuck in legacy and old school thinking. It had an edge over its peers due to its fully integrated business model providing end to end solution but knew it had to stay relevant and continue its dominance. We were to make it relevant and at the same time magnify its credibility.
After studying AICL’s brand attributes, we realised AICL wasn’t demonstrating its true strengths and its market leader characteristics were not consistently in unison. Our first task was to ensure it projected itself as a market leader across dimensions from visual identify to its digital messaging. We had to modernise the entire brand from core to outside.
After studying AICL’s brand attributes, we realised AICL wasn’t demonstrating its true strengths and its market leader characteristics were not consistently in unison. Our first task was to ensure it projected itself as a market leader across dimensions from visual identify to its digital messaging. We had to modernise the entire brand from core to outside.
The new brand was used as a talking point across AICL and its trade partners. There was an all round acceptance of the new identity and AICL’s stock continued its meteoric rise outperforming both benchmark and peers by a wide margin.
I highly recommend Future Studio for their exceptional website redesign and corporate profile creation services. They have also been managing our social media and have been extremely responsive and helpful throughout the entire process. Their attention to detail and willingness to go above and beyond to ensure our satisfaction is truly impressive.
