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UI (User Interface) design focuses on the look and layout of a website - buttons, fonts, color schemes. UX (User Experience) design ensures that the user journey is smooth, intuitive, and meets user needs effectively.
Quality UI/UX increases user satisfaction, improves retention, and boosts conversions. A clear interface and seamless experience reduce bounce rates and guide users toward taking meaningful actions.
You should begin with user research, moodboard and wireframes, then move into high-fidelity design and prototype testing. Every step should prioritise usability, accessibility, and performance.
You can ensure that your website is built as mobile-responsive by using responsive web design practices to ensure layouts, images, and interactions adapt smoothly across mobile, tablet, and desktop devices. It’s ideal to build the website on a desktop or mobile version first and then optimize it for the other. You can choose which version to build first depending upon the industry. For example, B2B websites should be built on the desktop version first and B2C on mobile versions first.
No - a website redesign may not be required to improve UX. If the current website is well designed, smaller updates like button styles, updating user navigations; can improve UX significantly.
A UX audit is a detailed evaluation of how users interact with your site. It identifies usability issues, navigation flaws, and drop-off points to improve conversions and usability.
You should use usability testing tools, stakeholder feedback, and real user scenarios to validate designs before go-live. This ensures our designs meet both user expectations and business goals. There are multiple tools such as Markup.io which can help you get user feedback.
Extremely. Fast load times directly affect bounce rate and user retention. You should always design with performance in mind, optimizing assets and using clean code frameworks.
Yes, your website design process should consider SEO aspects as well. Technical SEO best practices - like crawlable layouts, hierarchy clarity, and mobile-first optimization - ensures both users and search engines can navigate your site easily.
Accessible design makes your website usable by everyone, including people with disabilities. You should follow WCAG standards and ensure screen-reader compatibility, contrast clarity, and keyboard navigation.
Information architecture is crucial. It helps structure your website content in a logical way, helping users find information quickly. Good information architecture reduces friction and increases time spent on site.
You can use Figma for wireframing, prototyping, and interface design. This can help collaborate in real time with clients and developers to keep iterations efficient and transparent.
You can map out user paths from entry to goal conversion, identifying decision points and friction areas. This helps in designing meaningful interactions and better funnels.
Yes. We specialize in building UI - UX systems, including admin panels, dashboards for SaaS products, and user portals - prioritising usability and scalability.
CTAs are placed contextually, with visual hierarchy, compelling microcopy, and consistent placement - encouraging clicks without overwhelming users. The colour and shape of CTAs should be strategically designed and implemented for maximum clicks.
Consistent design builds familiarity. It helps build trust; users can predict outcomes, navigate faster, and trust your platform more when components behave uniformly across pages.
You should explore and experiment creativity within the boundaries of usability. Every visual decision must enhance functionality and clarity & not hinder the user journey.
Yes. Our design systems are platform-agnostic and easily handed off to development teams - whether you use Webflow, React, WordPress, or custom stacks.
Clarity of value proposition, strong visual hierarchy, persuasive copy, fast load times, and minimized decision friction - these elements are key for a successful landing page from UX perspective.
Every decision—navigation, form layout, visual emphasis—is aligned with your KPIs, whether it's leads, sign-ups, downloads, or engagement.
