Fruture Learning

Social media strategy is a structured plan outlining how the brand uses social platforms to create brand awareness and create customer consideration. It includes weekly/monthly content planning around key identified buckets, visual moodboard and performance tracking.

A strong social media strategy starts by analysing the digital footprints of competitors in your category. How they talk on Instagram, Linkedln, Facebook, X and other social platforms, depending on the social platform you are targeting. After identifying how your brand can stand out in the clutter, a tailored strategy is crafted involving content pillars, platform mix, posting cadence, and campaign planning.

Platform choice depends on where your audience are most active. The recommended approach is to do a detailed breakdown of audience demographics, behaviour and personality and accordingly, understand where this audience can be found on a frequent basis.

Key metrics include engagement rate, reach, impressions and follower growth.

Every piece of content is mapped to an objective—awareness, consideration, conversion, or loyalty and further categorized into different buckets. This ensures social output supports the business goals through a consistent brand positioning.

At least quarterly. Market trends, platform algorithms, and user behavior shift frequently. Regular reviews keep the social strategy effective and aligned with objectives.

Yes. With the right perception building, CTAs, landing pages, and funnel design, social media can be a top-of-funnel and mid-funnel lead source, especially via ads and gated content.

Content pillars are essentially different content categories, also known as content buckets in the social media lingo.They help in distinguishing the type of content that goes on the social platform and ensures that the brand is talking diverse to keep the audience engaged. The most common content pillars are brand-first ideas, trending ideas, influencer collaboration and etc.

By using a mix of existing customer data, industry personas, platform analytics and most importantly through the core essence of the campaign. This ensures it reach the right people with relevant content.

Yes.In today’s day and age, influencers relevant to the brand category have the power to expand reach and build social proof.

By studying competitors' content frequency, content pillars, tone and engagement. It helps to identify gaps and shape differentiation for the brand.

Yes, targeted paid campaigns when done right, can amplify the goals of a social media strategy and also ensure more audience footprints across social platforms.

Instagram: Video-content coupled with static posts that tell an interesting story. Carousels include the audience effort to swipe and see, which is why it should be done in moderation. LinkedIn: Thought leadership posts, data-backed insights, team culture stories, brand achievements and case studies.

Hashtags are dead. Now, Instagram recommends the usage of keywords to expand reach and improve discoverability. This is mainly because Instagram’s posts are now indexable across Google & other search platforms.

Yes. Content calendars with posting date, content formats, ideas, objectives ensure alignment and consistency. We recommend planning a content calendar of maximum 2 weeks to keep it flexible and fluid, so that there are ample space to quickly jump into any moment marketing or pop-culture trends.

Each industry has unique audience behaviors. By adjusting the tone, content type and intent, custom social strategies can be built for different industries.

Yes. Sharing behind-the-scenes content, team wins, and culture posts builds employer appeal, especially on LinkedIn and Instagram.

UGC stands for User-Generated Content. It allows a brand to create a shareable experience, leading to authenticity and making the brand a part of one’s life. Most importantly, UGC can result in creating a loyal brand community. UGC campaign can be as simple & effective as: Upload a photo of your best friend on your Instagram stories, tag us and we (the brand) will send them a heartwarming note on your behalf.

Launch strategies should include pre-launch teasers, reveal countdowns, hero reveal content, influencer collabs as amplification pieces, and live campaign tracking with scheduled content rollouts.

Typically 6–8 weeks. Consistent effort and analysis with scope for experimentation allows to refine the content and unlock meaningful engagement or lead indicators.