We modernised the Visual identity of IC Digital using their strengths and created individual campaigns for the global tech brands like Okta, Skurio, Digital Guardian etc targeting the CXO suite. A separate community strategy was built which used formats like podcasts and webinars. We gathered the learnings and success stories in a B2B playbook for further deployment.
We generated high revenue B2B leads on the website and have extended our relationship basis the success.