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Designing a B2B Playbook

Client

ICD Technologies, UAE

Industry

B2B Tech

Challenge

IC Digital offers industry-leading cybersecurity solutions that are built for organizations to protect company and customers data from cyberthreats. With the world growing fast and new jargon-led technologies cropping up in the Digital transformation and cybersecurity space, IC Digital wanted to position itself as the expert and a favourable destination for prospective clients.

Solution

We modernised the Visual identity of IC Digital using their strengths and created individual campaigns for the global tech brands like Okta, Skurio, Digital Guardian etc targeting the CXO suite. A separate community strategy was built which used formats like podcasts and webinars. We gathered the learnings and success stories in a B2B playbook for further deployment.

iMPACT

We generated high revenue B2B leads on the website and have extended our relationship basis the success.

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