Our team researched various forums and listened to user conversations. We realised there was a strong brand association and users appreciated the humble, caring approach. The core philosophy had to seep into the DNA of the company. We build the entire content strategy around individual products and placed the organisation as a thought leader and driver of innovation. A rebranding exercise was done that covered all aspect of brand and digital marketing initiatives like SEO and email communication.
The organisation got good response from the Industry on their new visual identity. They were able to receive quality leads through these efforts and have been on a growing path strengthening their Industry ownership.
