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Strengthening industry ownership through rebranding and content marketing

Client

Agami Tech | intalk.io | Helpinbox.io

Industry

B2B Tech

Challenge

Agami Tech is aimed at creating next generation experience products and the Organisation believes it's always about the relationship a brand builds with its customers. The company wanted to look and behave modern since the products it was targeting were advance technology products and built on their core promise of empowering innovation.

Solution

Our team researched various forums and listened to user conversations. We realised there was a strong brand association and users appreciated the humble, caring approach. The core philosophy had to seep into the DNA of the company. We build the entire content strategy around individual products and placed the organisation as a thought leader and driver of innovation. A rebranding exercise was done that covered all aspect of brand and digital marketing initiatives like SEO and email communication.

iMPACT

The organisation got good response from the Industry on their new visual identity. They were able to receive quality leads through these efforts and have been on a growing path strengthening their Industry ownership.

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