We revived the social media presence of Ariha Diamonds, one of India’s leading diamond manufacturers with a premium and focused content strategy. Our B2B-first approach balances the sparkle of consumer storytelling with retailer-focused content - from high-impact shoots and international ads to educational campaigns that help jewellery shop owners grow their business.The result is a social identity that feels premium, global, and retailer-first - while still carrying the brilliance of diamond jewellery.