b2b technology marketing

Designing  a B2B Playbook

Client: ICD Technologies, UAE
Industry: B2B Tech
technology marketing in UAE

Designing  a B2B Playbook

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01

Challenge

 IC Digital offers industry-leading cybersecurity solutions that are built for organizations to protect company and customers data from cyberthreats. With the world growing fast and new jargon-led technologies cropping up in the Digital transformation and cybersecurity space, IC Digital wanted to position itself as the expert and a favourable destination for prospective clients.

02

Solution

We modernised the Visual identity of IC Digital using their strengths and created individual campaigns for the global tech brands like Okta, Skurio, Digital Guardian etc targeting the CXO suite. A separate community strategy was built which used formats like podcasts and webinars. We gathered the learnings and success stories in a B2B playbook for further deployment.

02

Solution

We modernised the Visual identity of IC Digital using their strengths and created individual campaigns for the global tech brands like Okta, Skurio, Digital Guardian etc targeting the CXO suite. A separate community strategy was built which used formats like podcasts and webinars. We gathered the learnings and success stories in a B2B playbook for further deployment.

03

impact

We generated high revenue B2B leads on the website and have extended our relationship basis the success.

What they have to say

We have had the pleasure of working with Fruture Studio for the past two years. Their understanding of B2B technology domain knowledge and marketing tools has been unmatched. Their marketing strategies and execution on LinkedIn marketing, webinars, lead generation, SEO, and community building have contributed significantly to our growth. Fruture Studio is more than just a partner, they are an extension of our team, and we are grateful for their support.

Pranav Kumar, ICD Technologies
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